Corporate Design für Ammeraal BeltechAmmeraal Beltech HoldingAmmeraal Beltech HoldingAmmeraal Beltech Holding

Featured Project

Visual identity for the Ammeraal Beltech Group

The Dutch Gamma Holding N.V. and the German Versaidag AG have merged their business units to become the world's largest manufacturer of conveyor and drive belts.

The new Ammeraal Beltech Holding B.V. with more than 3,000 employees today and a sales network in 150 countries was faced with the challenge of supporting all communication measures for brand development with a uniform and stringent corporate design.


For this purpose, all communication instruments were conceived, designed and documented in a comprehensive offline compendium. Twelve chapters on 176 pages describe these communication instruments including their design rules. From the syntax of the trademark to the definition of the brand colours to the design of commercial printing and forms; from the design guidelines for product brochures and trade fair presentations to the rules for the didactically meaningful structure of digital presentations.

› CI/CD workshops
› Corporate positioning
› Brand development
› Brand system
› Corporate design
› Corporate design style guide
› Exhibition design
› Integrated communication
› Product packaging
› Presentation design
› Product promotion
: Implemented
Basic concept
: Dirk Ostmann
: Jens Reinhard
: Gerard Roelofsen
: Uwe Schwenke
Graphic concept
: Dirk Ostmann
Graphic design
: Dirk Ostmann
Picture credits
: Markus Hertrich
: Erik Hinz

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