Brand Design für Spa of SpaSpa of SpaSpa of Spa

Featured Project

Visual identity for Spa of Spa

Deep relaxation and body care are the keys to beauty and eternal youth, and are in high demand among fiftysomethings. For this reason, the founders of the Belgian Spa of Spa S.A. developed a private equity model for the promising international wellness market with hotels, resorts and cosmetic products.

The task was to support the long-term brand development with a trend-independent brand design.

 

The project included brand positioning, the design of the trademark as well as the conception and visualization of a variable umbrella brand architecture for horizontal and vertical product diversification.

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Status
: Implemented
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Basic concept
: Angela Behler
: Dirk Ostmann
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Graphic concept
: Dirk Ostmann
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Graphic design
: Dirk Ostmann
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Picture credits
: Erik Hinz
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UX/UI for non-affine users

The German software developer SVORM® Mobile IT is specialized in the development of administration software. From mobile time recording and automated payroll accounting to semi-automated construction site management. The task was to design a rugged-looking uniform graphical user interface for different software applications as well as non-affine user and age groups which can be quickly learned without software training and which is also very easy and intuitive to use.

Visual identity for the KettenWulf Group

With more than 1,400 employees and 10 production faciliites and sales locations, the successful German KettenWulf Group is a partner and supplier of drive and conveyor chains for numerous industries and their production processes: from automotive and steel production through wood and paper processing to the manufacture of escalators and wind turbines. With its global expansion into Eastern Europe, the USA, Japan and China, the group set itself the goal of supporting its brand development with an appropriate corporate design for a high and sustainable reputation.

Visual identity for the VORWERK Group

With more than 1,400 employees, the FRIEDRICH VORWERK group of companies in Lower Saxony is the leading German corporation in pipeline and plant construction and a pioneer in the production and transport of green hydrogen. Due to structural changes through mergers & acquisitions with the aim of expanding and bundling competences, the FRIEDRICH VORWERK group of companies was looking for a concise, perceptive brand mark for a uniform brand presence of all companies.

Corporate naming for REpower Systems

REpower Systems SE is one of the world's leading manufacturers of onshore and offshore wind turbines. With more than 3,000 employees, the internationally operating company develops, produces and sells innovative and efficient solutions for regenerative energies. Due to the expiring usage rights for the brand name used under license, REpower Systems SE was looking for a new brand name and trademark.

Corporate font design for Reinhard & Ostmann

More than 80% of the information in media communication is transmitted with characters. These can be a formal expression of the mindset of a company and at the same time a distinctive instrument for a sophisticated corporate image. For this reason the Hamburg based agency for design and communication Reinhard & Ostmann was looking for an individual corporate font for the typographic design of their corporate identity in brochures and commercial work.

Brand Packaging for Ammeraal Beltech

How can product communication be optimally supported in operational B2B sales of conveyor and drive belts? The Dutch in-house logistics specialist Ammeraal Beltech faced this question. One solution was to consolidate the broad product range in a product sample box as a convincing branding instrument for sales promotion.

Logotyping for the Vorwerk Foundation

The Irene und Friedrich Vorwerk Foundation is a non-profit foundation with a broad purpose. Its mission is to promote charitable, cultural and scientific projects as well as youth and elderly care. The task was to design a logo that would be used in the future as a sender identifier for the Foundation's discreet communication...

Brand positioning for GATE

GATE (German Airport Technology & Equipment) has been the leading association of German airport suppliers since 1992 and, as a strategic alliance, the number one contact and intermediary for solving infrastructural tasks in the aviation sector worldwide. In order to communicate this grown self-image, the association was looking for a formulated USP that pointed out the achievements of its members and positioned GATE as a German prime association.

Brand campaign for IBM Deutschland

IBM is one of the leading companies for hardware, software, IT services and consulting. The challenge was to focus on medium-sized German companies: First — how can the IBM brand regain its visual presence as an anchor of trust after the sale of the PC division? Secondly — how can the IBM brand communicate its complex services and products in the hardware, software and service sectors in a comprehensible and convincing way to intuitive, non-affine decision-makers in medium-sized businesses?

Web-based communication for the VORWERK Group

How can product and sales communication be supported efficiently and economically by a web-based solution for one of the leading German pipeline and plant manufacturers?

Visual branding for German Rail

The DB Fernverkehr AG (German Rail) provides national and pan-European long-distance transport services. To this end, it operates a dense rail network with over 700 daily transport connections in Germany. With its brand promise of fast and convenient connections at attractive prices, DB Fernverkehr AG aims to convince its customers of the value of its services. The focus is therefore on increasing product and service quality in order to ensure efficient and reliable operation for the benefit of customers. The task was to support and increase the attractiveness of the railway system by creating a new visual identity for integrated brand communication.

Visual identity for the Ammeraal Beltech Group

The Dutch Gamma Holding N.V. and the German Versaidag AG have merged their business units to become the world's largest manufacturer of conveyor and drive belts. The new Ammeraal Beltech Holding B.V. with more than 3,000 employees today and a sales network in 150 countries was faced with the challenge of supporting all communication measures for brand development with a uniform and stringent corporate design.

Visual identity for REKON

The specialized company Dehn Bauchemie GmbH had changed its self-image and portfolio by expanding its competencies and business fields. Today, its core services include reconstruction and restoration for urban heritage protection. The task was to communicate the new service portfolio with a new company name and a new trademark in the growth market of listed buildings promoted by the European Union.

Visual identity for Wepa Professional

Wepa Professional GmbH is a 100% subsidiary of the Wepa Group. With more than 3000 employees and 12 locations in Europe, the group operates in the Premium League of European hygiene paper manufacturers. In order to achieve leadership in the relevant B2B sectors, Wepa Professional GmbH considered a stringent, uniform umbrella brand presence as a confidence-building instrument for more efficient penetration of the Eastern European away-from-home market and the creation of sustainable brand loyalty.