Mindset

Smart Simplicity

Our artwork aims for an aesthetically stable design. For this, we are guided by three attributes that describe our pragmatic guidelines:

Simple
: We are looking for the essential and avoid overloading with signals and secondary information. However, a superficial purism that is exhausted in joyless frugality is alien to us. We strive for a reduction based on plausibility, cultural integrity and self-evidentness.

Intelligent
: We discover design solutions in the semantic space. We balance significance and meaningfulness, play with unambiguity and ambiguity and create solutions that do without fashionable attitudes and are convincingly well thought out.

Sensual
: We stimulate the senses for a positive experience of the surrounding outside world, taking into account cultural influences and strive for a functional beauty that meets the demand for psychological well-being.

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