Wayfinding Concept for the WILO Campus in Dortmund

As part of the Campus 2020 location development programme, WILO SE intends to efficiently combine new administrative and production facilities at their traditional location in Dortmund, Germany. The WILO group of companies is a worldwide leading manufacturer of pumping equipment for heating, ventilation and air-conditioning systems, water supply and sewage.

With an area of over 190,000 square metres, the WILO Campus is the largest private construction project in the history of the city of Dortmund.

Our associated office HardCase Design in Berlin was commissioned to create an integral modular wayfinding concept.

Dmitri Lavrow, owner and head of HardCase Design, elaborates on the assignment:

"Objectively, the biggest challenge is the high overall complexity of the site structure combined a wide range of functional demands. For example, issues like legibility regarding different speeds of vehicles and pedestrians as well as varying viewing distances for wayfinding modules must be taken into account. In addition, a consistent multi-layered identification structure has to be implemented - from working places to factory rooms to parking areas.

"Certainly, we need to consider the requirements of the existing corporate design guidelines, originally not laid out for spatial application. Here, too, we will have to make major adjustments. The typefaces must be easy to comprehend in outdoor and interior environs.

"All this is quite tricky to reconcile, especially since our design has to be performed parallel to the ongoing architectural planning and construction progress. Then again, I hope that our contribution will make the Campus legible and pleasant to stay on for both employees and visitors."

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Key data
: 190,600 sqm gross area
: Completion expected in 2020
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Architect:
agn Niederberghaus & Partners, Ibbenbühren, DE
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Client
: WILO SE, Dortmund, DE
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Your contact
: www.hardcase.de
: P +49 30 2977969-0
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